Betsy Gray’s mission, and passion, is to grow companies.
As a fractional marketing officer serving a select group of startups and midsize companies, Betsy specializes in delivering elegant, on-message branding and marketing designed to produce a return on investment.
Her expertise springs from over two decades directing marketing and creative initiatives for mid-size and boutique advertising agencies, global corporations and nonprofits. During her 12-year stint as creative director at an international beauty company, Betsy gained exceptional strategic and functional experience and contributed to a 200% increase in revenue.
Consulting since 2007, Betsy established branding, marketing and social media programs for a nonprofit now enjoying phenomenal national growth. Directing the organization’s social media programs, defining original thought-leadership content for the organization, sparked a passion for the power and reach of technology.
Betsy feels strongly that branding must be rooted in an authentic understanding of a product’s value proposition. She is an articulate, energetic champion for the companies and products in her client family.
Contact Betsy by email to learn more about her capabilities, portfolio, or case studies.